There are many ways to bring attention to your own brand. Ryanair has done it a hundred times.
Now, the hotel chain Holiday Inn, started offering human bed warmers. Realistically, electric blankets would have been much cheaper and more effective. But, how much publicity would that have given?
Monday, 25 January 2010
The human electric blanket and brand attention success
Etiketter:
brands,
holiday inn,
human bed warmers,
publicity
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